
Since Apple announced the new 3G iPhone and its "new, improved" connectivity service called
MobileMe a few weeks ago, more chatter has surrounded the name and the logo which is replacing the dotMac service. And by chatter, I mean
public flogging.
Both the name and the logo for the MobileMe service is probably one of the worst ideas in the history of Apple. The actual service provided better be phenomenal or MobileMe will flop harder than
eWorld.
Apple has always charged a premium for its internet/email services compared to available online options but the software has always been pretty elegant so users have been willing to pony up for it. The .Mac service allowed users to access their address book, email account, calendar and bookmarks online as well as synchronize the information between different Macs. It allowed me to add information to my iCal at work and then synchronize it with the data on my home computer. Since the upgrade to the Leopard operating system, Apple hamstrung iCal with a new, albeit wonky, new entry method.
Now, with MobileMe, who knows what will happen? The only news about it so far is the addition of push email a la Blackberry. In the meantime, I'm going to continue to gripe about the
horrendous logo.