
Huzzah! The Populace will own Google! And in a mere
202,345,125 years. At least that is the estimate that the folks behind
Google Will Eat Itself have calculated for the Imperial Search Engine to be completely bought out.
GWEI is a web project created by the collective
Ubermorgen featuring
Alessandro Ludovico and
Paolo Cirio. Here is how the project works in the artists' own words:
We generate money by serving Google text advertisements on a network of hidden Websites. With this money we automatically buy Google shares. We buy Google via their own advertisement! Google eats itself - but in the end "we" own it!
All shares are held under the name GTTP, Ltd. [Google To The People] and redistributed to the public. GWEI is a critique of the Google's growing information monopoly as well poking a whole, miniscule though it may be, into the economic bubble that
Google Adsense has created for itself.
In a similar "War of the Web" vein,
Epic 2014 is a flash movie that was created in 2004 by
Robin Sloan and
Matt Thompson about a hypothesized future where the prevalence of public information from sources like Google and NewsBot come head to head with traditional news media like The New York Times.

But, GWEI points out that the downfall of these giant corporations is not equally giant corporations but rather "...the parasite. If enough parasites suck small amounts of money in this self-referentialism embodiment, they will empty this artificial mountain of data and its inner risk of digital totalitarianism." (-GWEI
Press Release, 2005)