Color posters these days vary so much in style and design that it is really hard to box any specific poster artwork within a certain concept or category. A lot of poster printing designs span from classical and vintage styles from past eras towards the ever widening styles of today’s post-modern color posters. Yes, basically people use past and present forms of poster printing designs today because most of these styles still work and gain attention. This also means that most artists today would always like to follow a wide variety of designs and styles rather than to conform to one specific style that others impose on them. Color posters today have designs that come from the realm of our own vibrant imaginations and are not just exclusive properties of a select few artists and masters anymore.
Now, varied and extensive as most designs may seem to be. Most poster designs nowadays can still be classified into a few loose categories. They may be classified according to the style or technique that has been used, or they may also be categorized by era. Below are a few major categories of color poster designs in which you may get inspiration from.
Vintage or Theme Posters
Vintage or theme color posters are identified by their basis on a historical art time frame. For example, you may know a poster theme from the 70s or 80s just because of the fonts used and the styles of the graphics. A vintage western poster is easily identified by its characteristic western font and drawings. Propaganda style war poster styles are also sometimes used today. They have their basis on the posters used during the two world wars. This kind of design is usually seen in movies set at a certain time period, or for events and other shows talking about or representing those eras.


Art Style Posters
Also, posters may be based on a certain art style that was popular in certain eras and locations. Examples of this are, “Art Nouveau” type posters, Art Deco, Futurism and “Constructivism” style poster designs. These designs are of course styles unto themselves. However, they are not as popularly used today and we have collected them in this category as specific art style posters. These styles are basically used to present posters representing their respective eras, or as parodies of them. You would see this poster design style used in movies, shows or events using the above mentioned themes.


Collage
The collage is a popular poster technique especially for movie posters. Collage designs are identified by their use of several images collected to form an artful tableau. This tableau can form a whole object or pattern in itself, or the jumble of images can be placed in a form of artful and orderly chaos. Movies in particular benefit from this kind of design style since it is possible to show several scenes within one poster.


Object
The object style design is very simple. Color posters with this kind of design style has a centerpiece object or person. Usually, that is the only image displayed by the poster. Advertisements usually have this style, showing an image of the product or service with a few supporting words. Movies use this to show a prominent actor or actress.


Minimalist
Less is more. That is the basic premise of a minimalist color poster design. These designs sometimes can be considered abstract, though a poster design can be minimalist and still not be abstract poster art. The characteristics of a minimalist poster design is the breakdown of design elements to bear components. An example of this would be the use of simple lines and shapes without adding shadow or shading effects. Usually there is a “bareness” to minimalist designs that are clean and elegant. This type of poster can be used almost in any field though it is most useful for events, shows and films.




Vectored or Filtered
With the advent of computer aided graphic design a lot of new effects and styles have been appearing in poster designs. Image editing software like Adobe Photoshop and Corel has influenced this kind of movement. Professionals and amateurs a like take advantage of the easy use of filters and special effects those kinds of software offer. For example, a lot of “vectored” designs have been appearing in poster designs where actual photographic images are filtered and converted to bare lines and block colors often arriving at a beautiful effect. Other designs have soft or blurry styles, ripple effects and other special filters.



Typographic
The typographic style, or the “International Typographic Style” was a popular poster design concept that started in the 1950’s and came to dominance around the 1970’s. To put it simply, it uses characters, or themed fonts as its centerpiece in design. Usually these characters have a prominent place in the poster space and would usually spell out the main theme or title of the poster.



Abstract
The rules these prevailing days sometimes state that anything and almost everything can be “abstract.” Most people probably abuse the term. But of course abstract art for color poster printing is one of the norms these days. Usually abstract art is characterized by the lack of realism and perspective in recreating actual reality. It focuses more on the emotion of an image, a kind of visual language. Hence the forms of abstract art usually looks unconventional and unique.


Those are the major styles in color poster design. Most custom posters however do use a combination of these styles to further improve their design. So don’t be afraid if you want to mix and match these elements. These classifications are just loose categories of a continuing and dynamic form of art.
Posted by printplace for Design Yout Trust, 2009. Permalink | No comments
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